Retail Challenge

Cascade AIDS Project(CAP) and its partners are excited to introduce this new outreach element to AIDS Walk Portland 2016. Our strategy is Threefold-

  • -Door Clings- CAP will produce a “We Support AIDS Walk Portland” door cling that all retail offices with a history of support can proudly display. Up to 500 of these will be available.
  • -Window Stickers- CAP will produce a window display sticker that will scale at 60% of real-life and will cover most of 5 ft by 3 ft window. It will include a group of walkers and fit the AWP 2016 Brand with the goal of asking people to join the walk. Only 5 of these will be produced.
  • -Retail Window Display contest- The contest is described below.

Any business can ask for clings and CAP staff/Interns/ volunteers will recruit retailers to participate in the contest and the sticker portions of this campaign.

About the Retail Window Display Contest-

CAP and AWP 2016 are challenging area retailers and really anyone with a street-level presence, to dedicate one or more windows to the fight against HIV/AIDS by dressing this window in honor of the Walk.

To aid your creative process, CAP offers the following parameters-

  • All information in the window should be accurate and tasteful- your 10 year old and your grandmother should be able to pass the window and get what is being shown and likely not embarrassed by it.
  • Wherever possible, use the colors found in the AIDS Walk logo
  • Incorporate the AIDS Walk Logo
  • Include at least one AIDS Awareness Ribbon
  • Messages should encourage people to register, raise funds and walk.
  • All are encouraged to include a social media strategy to get passers-by to notice and take note in their display, possibly even agreeing to join the team of the retailer for the walk.
  • Displays must be up for a minimum of 7 days and between August 1 and September 10, 2016.

CAP will offer high resolution logos in .eps and .jpg formats. CAP will also offer a limited number of window screens/decals for those interested in incorporating agency created materials. To compete, all design work and the cost of creating the display is shouldered by the participating retailer.

PRIZES:

A total of one winner will be selected from the qualified entries received by the Cascade AIDS Project. Each winner will receive an 8x10 framed photograph of their window and 4 tickets to the VIP Breakfast offered on Sept 10, 2016. Plus, 4 tickets to the CAP Art Auction (valued at $1250).

The winner will be chosen by an appointed jury of 3 volunteers from the community. They will judge each window by the criteria set in “About the Contest” in addition to the following-

  • Creative use of the AIDS Walk Logo
  • Strength of the message about HIV Prevention or Stigma Reduction
  • Perceived corporate support for the window
  • Number of walkers recruited for their team
  • Effective integration of a social media strategy

The winner will be announced from the stage during the walk program on Sept 10, 2016.

For more information contact Peter Parisot at pparisot@cascadeaids.org or 503.278.3850